IPL can be truly said to have come of age. It is now more Indian than ever before. Teams often fielded fewer than the four allowed foreign players. Indian batters and bowlers were simply better in performance, consistency and reliability, points out Shreekant Sambrani.
It's addictive. It's entertaining. It's gorgeous. Once bitten by the K-drama bug, there's no going back.
Pepsi is betting on Dabangg 3's box office success.
How expensive was this 'picture of the century'?
Has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?
Just four years before, Coke factories consumed over four litres of water for every litre of beverage sold. Now, it is 2.5 litres, a reduction of 34 per cent.
Leading TV channels will see a blackout of spot advertising from midnight tonight after Hindustan Unilever, Procter & Gamble, Airtel, Pepsi, Coca-Cola and Reliance Communications, among others, directed their media-buying agencies not to book such advertisements on 16 news and entertainment channels, including NDTV, Network 18, Zee News, Star News, starting October 16.
Companies from Unilever to Proctor & Gamble, Nestl, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as well as full-year numbers.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
Despite the onslaught of international brands -- Coke and Pepsi -- the fizz has not gone out of India's very own cola brand, Surajeet Das Gupta.
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
Coca-Cola will sell off its bottling business in India in the next few years.
Guilty Minds has too much going on to wolf down it all in one big binge watch session, notes Sukanya Verma.
'Even if the government does not implement an all-India NRC before 2024, it will be part of the party's long-term project.'
India was the flavour of the year, at least in the FMCG sector, as multinationals hiked stakes in their subsidiaries lured by long term potential of the country, while homegrown executives made their way to top hierarchy of global firms in 2013.
The introduction of the two new products is an indication of the importance of India as a market.
That's a real big deal for this store-owner in a small village off Agra which goes without power for several days at a stretch.
A year marked by more lows than highs for Hindi cinema, here's a recap of the best and worst in 2021.
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.
Chairing an exclusive roundtable with 42 global CEOs and top executives from across 20 sectors, Modi stressed on continued political stability in India, predictability of policy, and pro-development and pro-growth policies.
From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
New players from India and abroad have caught the attention of brand managers.
Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.
PepsiCo bets on value-added water by launching vitamin-fortified drinks in a segment that is growing rapidly in India.
Seth has been named by six women including model Diandra Soares, filmmaker Natasha Rathore and writer Ira Trivedi.
Having bucked the slump, Coca-Cola India's growth continues to be robust. Atul Singh, CEO & president of the company, is betting big on the country's potential to emerge as its top five markets in the world.
Coca Cola is planning more investments in India on top of its Rs 1000 crore budget for this market. The incremental investment will be made in the next three years. This is with the view of making India amongst Coke's top five markets. Coke regards India as a 'profitable' venture that is adding to the balance sheet of the global giant. India is currently at number 17 in the list of countries where Coke is present and had emerged among the best markets for Coke during 2007.
'Big Billion Day' scheduled for October 6 is inspired by flat number where co-founders began their journey.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
While Nifty 50 reflects changes in 40 years, it also shows what is missing: Low-cost manufacturers at one end, and deep-value players at the other. Also missing are technology players, observes T N Ninan.
Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.
Politics, bureaucracy, ineptitude, double-standards and an attempt to politicise the fight in pseudo-nationalistic terms have all hampered the fight against this deadly virus, says Vir Sanghvi.
'Women's voices are too high or too low, or they are seen as too short or too tall, or too fat or too thin, to be great leaders.' 'These judgments wear us down.'
Urvi Malvania looks at what is in store for the IPL's 2019 edition.
The good news for PepsiCo is that the foods segment has normalised much faster to pre-pandemic levels than beverages.
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
As many as 80 brands are riding the digital and television broadcast this year.
'He resonates more with the youth which is always something brands want.'
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances